Brainstorming here: Need ideas for mega fundraiser/news spreading for a good cause via social media and other online methods

I'm probably gonna come across as a Debbie downer but I don't mean it that way....I'm ignorant to what time frame you're talking about for these playoffs. Initially my thoughts are we have bigger concerns right now. I wouldn't want to miss the NFL season or playoffs but if it keeps people healthy then exceptions need to be made. Bigger fish to fry kinda thing. Money is going to be an issue for everyone and in the coming months that's only going to get worse. Like I say...not hating so educate me.