All of that for sure, but on a more macro level a lot of these guys, especially with the bigger and more prominent shops, treat themselves like kingmakers and like to throw their weight around on industry matters, usually in such a way that seeks to benefit themselves over other owners or the business as a whole. In a lot of ways the direct market is less like a unified entity trying to survive in a niche economy and more like a bunch of warring clans seeking to assert power over the others.