COVID-19 Outbreak (Update: More than 2.9M cases and 132,313 deaths in US)

B4YOU said
I think you are discounting the effects of fear, uncertainty, unemployment, telework, and disease. American demand is both shifting and decreasing while savings rates climb. Necessity and a shared threat changes attitudes.

https://www.google.com/amp/s/amp.cn...sting/savings-rate-federal-reserve/index.html
https://www.cnbc.com/2020/05/13/sho...g-to-penny-pinching-at-the-grocery-store.html

I'm not sure that this is the thread for this, but I have noticed that the price of food has really shot up in the last two months. I know I'm buying a little more food to cook at home than usual, but my grocery bill has gone up probably $100 per week and I have one less person in the house to feed since my 85 year-old mother who used to live with me, moved up to my brother's cabin in North Carolina to get away from the Rona.

If fact, they linked this article on rising grocery prices in one of the articles you posted:

https://www.cnbc.com/2020/05/12/us-...s-led-by-rising-prices-for-meat-and-eggs.html

So, I wonder if higher prices are part of why people are buying more off brands and store brands?