With Brees, Brady, and Rodgers all nearing the end of the road... and guys like Matt Ryan and sCam Newton tapering off and trending downwards... the NFL is wanting the new crop of young QBs to gain the steam and momentum to carry the league into the future. Mahomes got his ring and MVP, L-Jax got his MVP, so it would make sense for Murray (who is very talented) to get a MVP also... it’s good for business.
Burrow or Tua will also get a MVP awarded to them in the next 2-4 seasons as well.