Yes, they are. In my wife's secretary are a box of cards leftover from when I was a little boy which refer to me as "master". I think they were sent out as thank you notes for 1st communion or something, but I sure as hell know from the time I was 10 that they were in bad taste. I may pull them out and have a conversation with my daughter to contextualize how ingrained racism is or, rather, was in the south when I was little.