No Cards-Niners game on TV. You will need an Amazon prime account...

In my opinion, Amazon had to try this. To me, it's the cost of staying relevant. If Amazon didn't do t someone would have. Even though they are a gazillion-dollar organization, there is no room in today's business world to simply be content being the best in the world. If it wasn't Amazon streaming the NFL, it would have been Google, Facebook, Disney, Microsoft, Tmobile, etc taking advantage of the opportunity to grow their name and audience.

The bigger question should be how did the big boys (Fox, CBS, ABC, NBC) allow what used to be a book company to get their foot in the NFL broadcasting door, to begin with?