This whole Substack exodus thing is...interesting. Many creators involved. Even rumors that Jonathan Hickman may be leaving the showrunner role on the X-Books and headed over as well.
It's no secret that there's not much money in being a creator for the big 2 these days, and that the go to strategy for creators has been to make a name there before moving on to creator owned indie stuff that they can leverage for more money.
But this feels different. Not just guys leaving for creator owned work, but guys in relatively high profile gigs leaving them completely. Kind of a 2020's spin on the Image guys leaving Marvel back in the day. I have no idea if it will work, of course.