Bought some $15 strike BB calls for 09/10 based on the above DD and the fact that they seem to be on the same 90 day cycle as AMC/GME, and those are already flying.
Barring some new level of fudgery, I could see massive gamma ramps for GME, AMC, BBBY, BB, and EXPR. This could be a big one. Im hoping this incites margin calls and liquidation to the bad players.