So, the Sony is competitively priced at Amazon and Best Buy as well. I wanted to go to the Costco store to pick one up, but it's delivery only. Costco does have the advantage of the promotional warranty tho. With BB, for $50 more than Costco, you can pick it up at the store. Costco won't deliver until Oct 7, apparently...meh. Haven't decided just yet.
Edit: Reading the fine print on the Costco website, it states item may be available at local warehouse, so I'm probably gonna head over there later today to see if they have it in the store.