Best thing to do is have him do a side-by-side comparison at the store and see for himself that the Qn90a really does look every bit as good as an OLED for the very large majority of content. That's what it finally took for me to decide. Some things it looks better, some things not as good, but unless you've specifically got a rock for star fields showing every single star then you really can't tell much difference. Certainly if you're not an expert who makes his living off of grading TVs. The funny thing is more times than not, you won't even know what you're missing from the other TV. You'll just look at it & it will be stunning.