Well I'm assuming Spotify is making money somehow. Maybe there's the major buy that happened a couple days ago. I'm not sure how the play would work tho.
I think this is also a math exercise - burning 20 coins per song , even if it is wildly successful (it won't be) still amounts to maybe a 20 million coins? It's maybe a thousand dollars worth? Or less?
That doesn't move the market, which is currently at about $35 billion market cap.