Was this game more personal after Winston got hurt?

It wasn't a dirty play, or a play in which the defensive player intended to hurt Winston. The reason why the flag was thrown is because the definition of a horse collar has expanded way beyond the collar. Someone will probably post a picture, but the defender grabbed the side of the back pad below the shoulder pads. At any other angle, nothing happens to Winston.
Textbook example of why this rule exists. How many players have torn up their knees because of horse collar tackles?