I don’t mean to disparage Samsung as a brand, but it’s what I have the most experience with. I also have read about the limited suppliers of LED panels.
I did buy a Sony once that had good reviews, but returned it because no amount of adjusting could eliminate the jittery picture, and ended up with yet another Samsung. Otherwise, I had an Olevia way back, which ended up being solid for the time, and various small cheap TVs that I’ve bought with low expectations for the home office or other purposes.