COVID-19 Outbreak Information Updates (Reboot) [over 150.000,000 US cases (est.), 6,422,520 US hospitilizations, 1,148,691 US deaths.]

And I've been reading articles saying that around 30-40% are incidentals, at least where I'm from (Birmingham).

Yes, lots of places are reporting many incidentals. Meaning people not even realizing they had the virus because of mandatory testing policies in place for some companies or government employees. The same holds true for hospitalizations as they are finding many people in the hospital for some other reason are being tested because of policy and found to have Omicron.