Watching Football on TV (LED/OLED)

is $2900 too much for the LG C1 OLED 77"?

Yes. At this time, it is not worth it, considering 2022 models are right around the corner. I wouldn't pay these prices for last year's models. Also it isn't worth driving 5-6 hours for a Q85A, which is mediocre to the Qn90a. Even the Qn90a isn't worth a 5-6 hour drive. Like I mentioned before in this topic, w/ LED tvs there is a panel lottery. You might get a good one, or you might get one that is garbage and has DSE. Don't know what DSE is? I refer back to my other posts in this topic for more info on that. Buy at a place where you can easily return a tv, if you get a terrible panel or something else isn't right with it.