Best Heavy Metal Band of all time. (Do people still listen to metal?)

Slight deviation... while I love Led Zeppelin, their "innovation" was really repackaging old blues music into a heavier version. It was great, and did take skill to do so, but I'm not sure I'd call them super innovative for it. I also would have preferred that they gave credit to those blues musicians in advance instead of under duress.
Like my friend #3 I pretty much agree. Then came Kashmir.