Fix Netflix

Sun Wukong said
4. They've got to ditch the "drop a whole season at once" model. It's a relic of a bygone era. I'm sure there are people who will say "I like it that way!" but the point is that their shows aren't in the cultural conversation for longer than a week or two max. Sometimes even less than that. Meanwhile jut about everyone else has gone back to a weekly distribution model, which leads to weekly discussions, people writing articles, word of mouth spreading, social media engagement, etc. In short, the weekly distribution allows for audience growth. The Netflix binge model is like "This is the hot sheet for three days and then everyone moves on." And that's for their successful shows. Everything else gets lost in the ether. Additionally, their production cycles are absurd. It's like three years between seasons of Stranger Things, and you'll binge the whole thing in two days and then forget about it a week later. This is not a recipe for longevity.

I agree with the rest, but this I disagree with. If the content was better this would not be an issue. Squid Game for instance stayed in the cultural conversation for quite awhile, as have Stranger Things and The Witcher. That's because it's good content. Their major issue is that with the loss of the first run movies and plethora of other streaming services, they have to try to produce to much content and the quality has suffered and, as you noted, they do a sheet job of advertising their content. They rely on word of mouth and people talking about their shows on the internet instead of any effort to market. And yes, I'm biased because I hate weekly drops of shows. It forces you to either make sure you watch the show within an hour of release each week and avoid social media and the internet, or basically have the show spoiled every other week. It's a lot easier in my life to make time to binge something every now and then rather than have to keep to a weekly schedule for 2 or 3 shows on 2 or 3 streaming services. And, I don't really care what makes them more money or more succesful.