Restaurants are rolling out ways for customers to order digitally, which could lead to diners placing bigger orders because they can hide their embarrassment from servers, one expert has said.
When customers order digitally, rather than through a server, they're more likely to choose the food they really want, Deepthi Prakash, global director of product and marketing at advertising agency TBWA Worldwide, told
The Wall Street Journal.
This is because they don't have to worry about servers judging them, she said……
"I feel like there's an aspect of shame when you're standing in front of a register, you have to look at a person and tell them all the things you want in your drink," a former Los Angeles Starbucks barista told Insider.
Starbucks baristas said that customers often ask for
weirder and more complicated drinks when they order via its app. This includes bizarre TikTok-inspired drinks or beverages with excessive modifications, such as
an iced latte with 12 shots of coffee and five shots of hazelnut syrup.
Starbucks was one of the first restaurants to widely roll out mobile ordering.
"There's nothing else like it," David Bagley, managing director at Carls Marks Advisors, told Insider. "They're doing something that really every other restaurant should have done years ago"……
https://www.businessinsider.com/lab...-apps-servers-embarrassed-bigger-meals-2021-6