Sony to release El Muerto (Marvel)

Not really. It may sound like reaching, but this is a play for a bigger share of the hispanical market. You guys may not know who Bad Bunny is, but he is extremely popular with the young hispanicals everywhere. And El Muerto obviously plays into the whole Day of the Dead thing.
I know who Bad Bunny is. The gripe for me and likely most here is not the actor selected (although some could argue there as well). The issue is the character selected. There are others of Hispanic origin, like Tarantula mentioned above, a part of the Spider-Man mythos.