They will start with "it's just one commercial at the beginning"
Then "it is just very limited interruptions once in the middle of the program"
Eventually it will be as chock full of commercials as network TV. Once the door is open to a few commercials, then they certainly will keep adding more and more.
I only watch network TV when it is recorded on my DVR and I can skip commercials. I assume Netflix will make it impossible to do the same on their platform. I am already paying a fee to Netflix for their content. I don't want to pay them a 2nd time to watch it ad free.
Network TV = free to viewers, but commercials pay the networks
Netflix/HBO/Hulu = viewers pay the channels directly.
Netflix wants it BOTH ways. I don't see HBO putting commercials in the middle of their movies.