Home equity lines in B$ have steadily fallen since 2009 per Fed tracking. I think there are several things to look at:
- Listening to the former Walmart CEO say they overbought seasonal retail and now they are stuck with ridiculous amounts of stock. Seasonal items showed up late and cost more.
- Increasing food and fuel costs cut into retail for lower income buyers
- Walmart/Target still see themselves as retailers with accessory grocery. They are the cheapest grocery option for my market. They aren’t maxing profit on this.
- Homeowners have cash but values have shifted. Target CEO talked about a shift to experience based item. Home improvement improves lived experiences. Travel is experience. Cheap Chinese short-term purchases don’t fit homeowner values. Long-term upgrades from a HD project/reno fits those values.
I really like Target. I think their small-format stores are a winner. It’s the Aldi/Lidl of combined retail/grocery. How much leverage do you create when you tell 3 brands you can only fit 1 in this new format?
Edit: Cash-out refi loans did spike in 2021 and refi saved homeowners an average of $2800/yr. Homeowners have cash.