There are two things that have huge impact on how he evaluates. He likes QBs who have big arms. And he likes WRs/CBs who can fly down the field. These aren't the only factors, obviously. But in his mind if there's a QB or WR who can do everything else at an elite level but they lack that one thing, he will always devalue them in relation to how others view that player. It's as simple as that.