He did such good stuff at Marvel too. His Squadron Supreme run was the best of any of its volumes. Then they moved it from the Max imprint and then it was gone.
***ETA*** I agree with you on the mandate, but you ask Quesada, everyone (in the writer's room) was on board with the idea. They claim it was the only reason they let Mark Millar unmasked Peter in Civil War.
Quesada had this idea that fans would forget about One More Day. He was totally wrong.