It's maddening now. There's an app at the center of the speculation business now. A rumor of a TV show/movie/whatever, it's posting and telling folks to get this book or that book. And people subscribe to it. They live by it.
Sun and I (at least I think it's our Sun) are a part of this comic collectors Discord server where some live by that app. The focus is off of the Big 2 these days (unless there's some announcement) and are keying in on the indie titles now since the do lower print runs.
Case in point, I have by following the series Black by Kwanza Osajyefo. It's its own universe in which only black people have super powers. Well this latest series was announced, titled White, and it was announced to have a print run of only 2,500 copies each issue. The app went crazy with speculation. There was a total of over 40,000 requests for the first issue. I eventually went digital with the series. The first issue (first printing) was at $150 at cons late last year. It was at FanExpo Dallas for $30. I can't explain how it (speculation) hasn't crashed more.
https://bleedingcool.com/comics/printwatch-white-1-gets-40000-orders-and-second-printing/