The problem with companies that do well while losing money is they only way they can make money is buy cutting corners and raising price. Then suddenly they are just a high priced option that sucks. It sure is a hard corner to turn. Paying to gain market share is easy, making money is much more difficult.
This is what worries me about Rivian. Especially now with the Ford Lightning hitting the market and people taking notice. The price point absolutely blows away Rivian when it comes to the base model.
This is a great video. Love how he says the Lightning is the iPhone of trucks.