This is what worries me about Rivian. Especially now with the Ford Lightning hitting the market and people taking notice. The price point absolutely blows away Rivian when it comes to the base model.
This is a great video. Love how he says the Lightning is the iPhone of trucks.
I think Ford has done a lot of things right with the Lightning, but the one thing i think they’ve done that’s extremely smart is actually very simple- they made an EV (the Lightning) that looks and feels like a ‘regular truck’…. Me myself, i dont have a problem with the futuristic looks of a Tesla, or even the quirky looks of a Prius.. but the vast, vast majority of Americans are extremely adverse to change and want somehting more familiar to them.. and of course the price point helps immensely as well .