Price Hikes For Disney+, Hulu and ESPN+

My personal take: they are trying to nudge people into bundling. Because you can "save" by bundling al 3 services for like $15-$20/mo

https://variety.com/2022/digital/news/disney-plus-ads-launch-price-increase-hulu-1235338148/“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience,” Kareem Daniel, chairman of Disney Media & Entertainment Distribution, said in a statement.


(The link above has a breakdown of all the price options as single subscriptions or bundled, but here are a few)

Starting December 8th: Disney+ with ads will cost $7.99 a month (the same price that Disney+ currently costs, without ads).
The "premium", ad-free version of Disney+ will cost $10.99 a month.

October 10th: hulu ad-supported tier, which currently costs $6.99 a month or $69.99 a year, will increase to $7.99 a month or $79.99 a year. The ad-free tier, currently $12.99 a month, will be bumped up to $14.99 a month without an option for a yearly subscription.

August 23rd: ESPN+ will increase in price from $6.99 a month and $69.99 a year to $9.99 a month and $99.99 a year.