I think that’s part of the problem, the younger generation leaves the platform that the parents/family/friends of family/etc are on. I remember having this conversation with a group of my friends 5 years ago over adult beverages, how our kids are slowly migrating off of FB to Instagram because of the older adults are all involved on FB now. Now those same older adults are migrating off of FB to Instagram, guess who has started or already migrated off of IG? The younger generation, its now TikTok and Snapchat, SC has the gimmick of using streaks, which if you listen to them all talk, it is a big deal to them.