Yea, this I agree with. While a lot of people love the action, sfx, visuals etc. There always was a bigger, broader narrative (writing) that was larger than any given show or movie, and contributed to the arc of a larger epic story. When a given episode or series loses that, it loses my interest. I've always loved the MCU because it was comics that came to life and felt realistic even when it's not. It's like, hey, I could see us living in this sort of world where supers exist. It's driven by good story telling.