I'm a casual soccer fan, but I didn't think it has been that bad. Or maybe I have been watching too much low level college football on ESPN to see what bad really is.
i mean the article isn't really 'wrong' about anything (in particular the dearth of personality - Lalas is the only with with some personality and he brings about as much insight to the game as Ditka used to on the pre-game shows)
but the ostensible complaint about the coverage is about stuff that the author had no business to expect
Fox is going to complain about Qatar/FIFA the way NBC/FOX/CBS will complain about NFL/Goodell - as toothlessly as possible - might as well just say "i blame late-stage capitalism'