I play Magic. Until the player base stops buying the product Hasbro will have no incentive to stop. The 30th anniversary nonsense aside, people are still buying. They're griping but buying.
The prices aren't holding up though. They had like over 20 releases this year alone. The market is saturated with product that's not moving the way it should. Hasbro's stock has taken a hit this year as well because of it.