I imagine this is actually what they're doing. next year will be a 'reset year', but not necessarily a rebuild. the only thing that sucks about that is the NFC South is horrid right now, and easily winnable.
Why would that be bad?
I’d rather have the division be winnable while retooling than being in a division like the AFCW and see Reid and Mahomes while I’m trying to bring a franchise back.