Revisiting Joe Burrow draft

I was adamant about a Williams like trade. We would be a top contender and Payton would still be coaching here had we made that move
Why would Cincinnati trade the number 1 overall pick when they needed a franchise QB? In his book, Jimmy Johnson wrote that Archie Manning approached him about trading with the Colts in order to draft Peyton. Johnson said he offered the Colts his entire draft and they declined.

Like Indianapolis, Cincinnati wasn't trading the pick, end of discussion.