Boycott Chick fil a?

At what point do these "marginalized groups of people" get feed up and speak out against all these mega-companies invoking them in the name of "all publicity is good publicity"? This stuff makes my head hurt... I mean... What's the point? Do the overwhelming masses of investors and customers really care that much about DEI scores for companies that provide Chicken, Beer, Over-Priced bathing suits? Am I the only person that finds this all hilariously dumb?