Titanic submersible es morte

The part in this story that I am failing to understand are the social media folks who are happy that evil millionaires might be dead. I have seen about 30-40 tweets rejoicing in how these guys might be dead.

What is the benefit in rejoicing in their death? What’s the benefit in calling them evil?
I'm certainly not rejoicing, but it seems to fall in the "play stupid games..." and "some people have more money than they know what to do with" categories. I think that some people see it as them getting what was coming to them due to the percieved excessive behavior and the feeling that most people of wealth treat life like they are morally, socially and physically above the risks that peasants such as ourselves face.