I have a hard time feeling bad for the people in there, but not because they are rich. The CEO is on record being completely nonchalant about safety. They fired a previous employee who told them this was a ticking time bomb. The disclaimer to ride in the thing tells you it has not been approved or certified by any regulatory body and could result in disability or death. The CEO is even on record in a podcast stating that Safety is unnecessary and a waste of money. People are mocking them because of their arrogance and utter foolishness. I don't mean to say these jokes are not distasteful, but there is more to it than making fun of them because they are rich. This is a completely unavoidable tragedy that they wholly brought upon themselves.