How is it traditionally prepared/consumed there? I once worked with a guy from the Philippines who told me it was part of his family's Christmas tradition. IIRC, he said they ate it as-is and also with some meats like ham.
In a variety of ways... I guess the most "traditional" is stuffing it with meat and baking it, like a chile relleno, but queso relleno; sprinkled on Motul style eggs; baked into sweet bread; some make queso de bola ice cream... there is also a "traditional" treat called "marquesita", which is a rolled waffle (waffle like a waffle cone) stuffed with queso de bola.