Amazon Prime increasing rates

They are also adding commercials to it next year, unless you pay $3/mo extra

https://cordcuttersnews.com/amazon-...-service-commercial-free-will-now-cost-extra/
Currently, Amazon Prime costs $14.99 a month or $139 per year. You can get just Prime Video for $8.99. Starting next year in the U.S. if you want comercial free, you will now need to pay an extra $2.99 a month.

If you qualify, you can get Amazon Prime at a discounted rate of $69 per year for students and $6.99 per month if you qualify with programs like EBT, Medicaid, NAP, and other government assistance programs.

Amazon joins a growing number of programs that have launched our will launch ad-supported plans. This includes Disney+, AMC+, Netflix, Max, and more.

For me, it depends on how long the ads are and how often.
I'm cool with a quick 10 second ad and perhaps 2-3 times per hour. The placement of the ads also matters. I don't want to be in the middle of the Star Wars trench run and have an ad pop up.