Dunk Contest?
Due in large part to legitimate points made in this thread by MLU, the modern dunk contest has a lot to do with showmanship and captivating your audience.
I'm with the crowd that thinks Howard won the contest with his first dunk, but the Superman dunk was unreal as well. Jordan launched from the free throw line off one foot; Howard launched with two feet not too far from the charity line. It probably would be one of the top five dunks ever if he actually slammed it down. Throwing it in probably lowered its value somewhat.
The overall show was highly entertaining to me. Just watching Dwight Howard play basketball entertains me though. He is easily one of the most gifted athletes ever.