Formula One

This is going to be interesting - dominance by a single car or driver has always been bad for business in racing. On the heels of an explosion of US popularity, F1 had its most competitive season ever in 2021, with the championship coming down to the last few laps of the final race. Viewership and engament blew up. Then an equally unprecedented run of dominance from Red Bull began . . . letting a lot of air out of the balloon.

Will F1 continue its new effort to chase the dragon? One of the big design motivations on latest car was to improve passing. A new formula is coming soon. But F1 has historically not been about parity but about “may the best team win even if they win every race” - it’s not an easy shift to make.