Play design was GREAT by Carmichael here. Just have to finish!
He goes deep way too much.
It seems a typical series is: first down - low percentage bomb thrown for incompletion; second down - run between the tackles for two-yard gain; third down - long, low percentage throw that is trying for much more than the 8 yards needed that falls incomplete.
We need to get greater variation in play calls and more short and intermediate throws, more creativity.