Which is exactly why Israel - while needing to respond in a forceful way - needs to go out of its way to demonstrate it follows strictly the rules of war. To show clearly they are different from Hamas. And right now, they are not creating that perception.
Absolutely. They can't play by the rules of their enemies. If they do, the world will notice and stop supporting them. Bibi is running headlong into a situation they won't be able to get out of anytime soon.