Payton raised our standards. Having a winning season was the goal.
Fans want a "Building towards championship" mentality. Can you blame people? The price for the NFL has risen to astronomical levels that outpace household median income since the paper bag days. People pay way too much money for a losing product now. so, if you want change. Stop giving them money. It's what they ultimately have to answer to if they don't want to listen to anyone outside the building.
Unfortunately, fans contribute the least to a team's yearly income. Fans staying home will do very little to produce a change in standards on the field. The bulk of team revenue comes from licensing, NFL merchandising, and TV contracts.