NFL will look at the fumble-out-of-end-zone rule

Pensacola said

You mean the rule that some drunk owner 100 years ago decided was a good idea.

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Exactly. Always thought this was a ridiculous rule. Always tried to figure out what line of thought led to the creation of it.
What were they reasoning? Doesn't it seem obvious that a fumble through the end zone should be treated like a fumble out of bounds on the sidelines? Simply put the ball back to the point of the fumble.