Yeah, SBs are the ultimate goal, but there's only 1 winner every year and luck has a lot to do with who wins it. Staying healthy and peaking/getting hot at the right time are key. Teams just work backwards from there, Conference Champ, Division Champ, Bye week, winning division (home playoff game) then making the playoffs. The regular season doesn't matter other than working on things, trying to stay healthy and making it to the real season, the playoffs.