Elon Musk makes $43 Billion offer for private buyout of Twitter
https://advanced-television.com/2023/12/18/research-x-twitter-site-traffic-up-22-3-yoy/
Despite the name and branding change, X still uses the twitter.com domain, meaning it’s easy to track how traffic to the site has evolved.
Comparing the numbers from April 2022 (66,397,934) when the takeover was announced to November 2022 (61,176,937) when it was completed, site traffic fell by 7.86 per cent as concerns for the future of the platform grew.
One year on, traffic has grown by 22.3 per cent from November 22-23 with 74,844,760 visits, reaching its highest value since February 2022. All things considered, this statistic is a surprising one, indicating that despite all of the controversy and split opinions on the platform, it’s now the most popular that it’s been in 18 months. Whether this is down to new/returning users or people flocking to the site to see the chaos unfold is difficult to say, however, the numbers speak for themselves.
I think it's a combination of factors. The train wreck effect, migration from Truth Social, bots, and the return of the radicals that were banned along with followers.