90% of Americans believe at least one conspiracy theory
I think lies/conspiracies are often effective because they often contain partial truths. People use those truths to weave a larger lie.
Twain has dozens of truth v lie quips (or does he?!?)
The most accessible parts of our brain evolved (or did they?!?) for efficiency- a little bit of information spurring to action
Lies are effective bc they’re convenient
But conspiracies are a bit different- their appeal seems more dependent on how complicated they are and only certain people are able to parse the riddle
