Amazon Prime increasing rates

I'm just tempted to quit all of it cold turkey. I can live without all of that if I need to.

Fwiw, if the ads are before or after a movie or show, I don't mind. During? Eh, no.
I guess I really don’t mind ads but I hate when they are right in the middle of a scene. Give me a natural break and I’ll watch 90 seconds of ads.