I've noticed some talking heads says when KC wins then is Mahomes the new GOAT dethroning Brady.
Now look at the NFL as if it was WWE. The WWE determines how long Champions have the belt and normally at a certain point someone new emerges to challenge them, "the good guy" and the Champ has a heel turn. Brady had a heel turn and Mahomes is going through it now while Purdy is the good guy this year. The only way small market teams get a chance is if they have a good story to sell.