A corporation's #1 goal is to make money and make as much money as possible. They will always charge right at the ceiling and try to cut costs as much as possible. Not sure what people to expect them to do? Say they have enough money and start gifting things to people? Never going to happen and shouldn't.
Thats not the problem, everyone expects most to belike that. The problem is them saying they are raising prices due to demand and shortages, etc, when in fact its just 100% purely for profit, while they play victim.